Packaging
brand design
In the beginning of this year, Sydney Chasin reached out to me about bringing her sparkly disco dream puff vision to life. Chasin' Dreams Farms previously was having trouble standing out on store shelves. Together we were able to reimagine the brand to make the packaging and visual identity match the Chasin' Dreams spirit!
Old Packaging (Above)
The Redesign
Part of what we really wanted to come through was this disco pattern on the bag. We wanted it to feel like a crazy night time disco party, super playful and shiny!
The design graveyard… (dun dun dunnnn) It took a good while to nail the disco pattern, and towards the end we decided that a flavor forward design would be best for in store shopping. As a result we swapped the type hierarchy to give more emphasis on the flavor as well as changing the color of the disco pattern to better match the flavor.
From that, we discussed how the brand would expand into other channels and developed a brand guidelines deck. It's all about that dreamy sunset disco vibeee.
We also revamped the logo to fit better on package + created variants for other use cases.
