What is your design process like?
Discovery - gathering as much info on the brief as possible. What are the goals of the client? What is the target audience? What are their fears, concerns, and ultimately what is the purpose of this project. From that information I can develop an estimate and proposal for the project.
Concept Approval - Once the project has kicked off, I will prepare a number concepts after doing additional research and brainstorming and present those to client. Once a direction is approved we can move onto my favorite part: creation!
Creation - The meat and potatoes of my process, once a direction is approved I can dive deep into my sketchbooks and bring ideas to life.
Presentation & Feedback - Once that idea has been fleshed out, I present to client and gather vital feedback.
Refining and Finalizing - Depending on the scope of the project, there might be additional refining needed or additional assets needed and here is when I go all in on production. By this point I understand the brief extremely well, and understand the feelings of the client very well.
Handoff - Once everything is wrapped nicely in a bow, I handoff any files the client needs access to, provide any additional materials on how to best utilized those assets and gather feedback on how the project went as a whole!
What is the turnaround for a logo?
If it's just simply a logo and not a whole identity, the timeline is typically around 2-3 weeks, if there are additional deliverables or if you're looking to get an entire identity you should add 1-4 more weeks to your timeline.
Who are your design influences?
Since my school days, I've had a strong admiration for Hoodzpah Design. I find their work to be so classy and retro but still timeless. I appreciate that in a world of minimalistic logomarks they are proudly maximalists. Also greatly admire Jessica Hische, I fell very deeply in love with type design while in school and was very drawn to her work and how clear and clean it was whilst still being bold. I am someone who loves storytelling and for that reason I really love the work of Annie Atkins specifically her work on the Wes Anderson films. In an ever digital age I really admire her commitment to utilizing more traditional mediums for graphic design and I think as a result her work feels so immersive and tactile.
